If you’re lucky enough to have found a shampoo and conditioner set that makes your hair happy, healthy and smooth, you might think you have your hair wellness journey solved.
But not so fast! If you’re leaving out a weekly hair mask, your hair may still be suffering from invisible stress that can cause damage and shedding down the line. Here’s a closer look at how hair masks can help keep your hair happy, healthy and thriving.
1. Increase Absorption of Active Ingredients
We’ve all been there. You’re standing in the shower, trying to estimate if it’s been long enough for your conditioner to sink in when it hits you — there’s no way three to five minutes is enough time, right?
While it’s important not to leave traditional conditioners on too long, a hair mask is quite the opposite. Packed with bioactive ingredients like Magnolia Officinalis bark extract, our ENSO Overnight Restoring Mask sits long enough for your strands to soak up a profound dose of nourishment that will get you through even the toughest weeks.
2. Make Hair Shiny and Smooth
All that lovely moisture in a well-crafted hair mask will do wonders for your strands. Make flyaways and frizz nonexistent with a weekly hydrating hair mask designed to nourish and soothe.
So how do you know if a mask will help smooth out your hair? Look for a non-comedogenic, oil-based formula your strands will love. We’re big fans of masks that contain marula oil, which is high in antioxidants and provides intrafollicular nourishment to your strands. Ximenia oil is another super-hydrator that’s especially good at supporting scalp health. Masks containing these natural oils will moisturize your hair and tame flyaways, creating a subtle glossy finish you’ll love.
3. Fight Off Damage Before It Occurs
Masks are moisturizing, and by locking in nourishment close to the strand, you’ll be able to prevent much of the preventable damage caused by dryness. Dry hair is more prone to breakage, stress and strain, and keeping things well-hydrated can do a lot to prevent strand damage.
But a good hair mask needs to do more than just create simple hydration. When selecting a mask, keep an eye out for active ingredients that will help support the growth of stronger, healthier hair. We love a mask that contains murumuru butter, which is even more moisturizing and nourishing for both hair and skin than the more commonly used shea butter. It’s packed with high levels of vitamin C, vitamin A and fatty acids, including oleic acid, which may help stimulate hair growth. And just like shea, it won’t clog your pores!
4. Enhance Your Hair Color
So your hair is smooth, shiny and all-around gorgeous — but none of that matters if your coloring’s off! Dull, ashy hair is often caused by underlying damage to the strands, so before you reach for that drugstore dye box (always a bad idea, for the record), try an overnight hair mask.
To truly boost your hair color, seek out a mask that contains Karmatin™. Unlike the animal keratins used to create non-vegan hair masks, Karmatin is cruelty-free, so you can sleep well knowing your mask hasn’t hurt a fly. Even better, it binds to your strands and stays attached, even after you rinse your mask out in the morning, by forming a deeply restorative vegan silk barrier around the strands that smoothes and protects color. Give yourself a few weeks of overnight mask treatments, and your hair color will be more vivid than ever before.
5. Add a Stress-Free Step to Your Hair Wellness Routine
With all the benefits a weekly hair mask offers, this one might be our favorite. It’s just so easy! Unlike many other additions to your hair wellness routine, applying a weekly hair mask is literally so easy you can do it in your sleep.
To use your hair mask, simply finger-comb the formula through the strands and go to bed. When you wake up in the morning, rinse out your hair and go about your day. Enjoy increased shine, strength and beauty — until it’s time to reapply it the next week.
The Bottom Line
Whatever your hair’s unique needs may be, there’s an ENSO Overnight Restoring Hair Mask designed especially for your hair type! So what are you waiting for? Mask up, and sleep it off. Your hair will look and feel better in no time!
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